Filter Co., LTD analysis report
* * * * filter Co., LTD analysis report
an auto industry.
analysis
1, automobile industry to re-enter the recovery growth
1971/, China’s auto output hit 100000 units; In 1980, car production hit 200000 units; In 1992, car production hit 1 million units; In 2000, car production hit 2 million units; In 2002, car production hit 3 million units; To have hit 4 million units in 2003. From the following data shows a car output in 2002, 2003 and, and then BaoFaShi growth appears through two years of low growth in 2006, appear again, the new blowout 1.57 million cars, output growth rate of 28%. In 2008, China’s car market overall sales growth fell to 7%, significantly lower than 25% in 2006 and 22% in 2007.
2008 years second half of the year begins to increasingly fierce global financial crisis led to China’s car market growth is slowing, the industry so bleak view, but with some of the automotive industry in China’s macro engine an irreplaceable role, the Chinese government also to the auto industry for unprecedented attention. The 2008 introduced a fuel tax policy, the Chinese government in 2009 to increase the automobile industry support, promulgated by the auto industry adjust rejuvenating the programming “and to 1.6 L and the following small cars at a qualified to implement policies. Therefore, the 2009 China automobile market still maintained the growth, turn the sales year-on-year growth decline situation, industry began to enter into FuSuQi.
2, consumer purchasing power
at the same time, the Chinese people more and more strong private purchasing power also began in the car on the market still. Private consumption has become China’s automobile consumption increase of the main driving force. Experiences of developed countries show that per capita GDP and one thousand cars are positively related to have the number. Today, China’s GDP in the world’s attention in the development of increasing speed. We can expect that the Chinese market of one thousand people car has several also will be very high speed and fast growth up. Reference to Japan, China, Taiwan, South Korea’s experience and considering the influence of the countries of the population and GDP growth rate, the next 20 years China’s one hundred cars to have the number will break through the 15 cars.
comment on
China automobile industry in DuoGe link chain with exciting opportunities for development and growth. China’s car market is in growth, great potential for urban and rural market demand , the fundamentals of the automotive industry development has not changed. But the industry’s overall thaw still need to time, China’s auto industry structural adjustment, it is imperative to some of the outbreak of the global financial crisis will have prompted the government to take active measures and enterprise, the adjustment of industrial structure is a long-term task, and upgrade Chinese enterprises should be careful analysis of the development of automobile industry trends, really understanding the needs of the local market.
Chinese car companies should be flexible adjustment of product strategy, form their own core technical ability, r&d, supply chain management, manufacture and so on each link form their own unique management system and competitive advantage. Good at finding and use of advantage of backwardness to neighbor South Korea, Japan for example, by independent innovation as a driving force, in the fierce competition in the world CheTan, fight existence land. China’s automobile industry of the specific conditions of the independent innovation, to walk road of the advantages provided many advantages. Since the reform and opening up, joint ventures, and introduced to China’s automobile industry big open horizon. Through the digestion and absorption in product class, production, management level, equipment improvement, personnel training, etc many ways, we in the home to and the world automobile manufacturing level synchronization or close to experience, for the domestic automobile group laid a good independent innovation foundation. China’s car market at present high speed development, China is expected to see the size of the car market there will be 2010-10 million vehicles in 2020, will be achieved 14 million-about 15 million cars, to become the first big car consumer, may also become the first big producers.
2. Auto filter industry analysis
1, present market situation
car life depends to a great extent on the heart-the life of the engine. The engine performance and life is the greatest harm dirty and pollution, they are the engine of the first killer. Filter is to avoid dirty and the only way to pollution. As one of the key components of car 60 of the filter is the patron saint of the car engine. In recent years, the rapid development of China’s automobile industry, pull the auto parts market demand, of course, inevitably also to filter industry to bring the opportunity. In 2007, more than 450 million total vehicle filter set, sales income topping 9 billion. In China, filter industry is a need to concentrate on the industry to stress the development. According to statistics, the domestic existing filter enterprise is already reached more than 1000 home, but most of them are small enterprise, or even the small plant of type of many families. Throughout the industry the main enterprise in national statistics only more than 30, and among them with independent brands and perfect sales network channel enterprise little little. At present domestic filter industry market competition is so fierce, although national brand and independent brand in the after sales market occupied the relative advantages of the filter, but domestic high-end market but mainly by foreign capital and joint ventures to take.
2010 vehicle filter total demand in China market will increase to 570 million sets of 2020, will achieve 1.16 billion sets. Huge filter production enterprise of many markets attract attention, leading to the current filter industry competition is fierce. The independent brand filter in their efforts to maintain the enterprise of the market share, and multinational companies have poured into, quickly at the high-end of the market form a complete set of filters. Domestic filter in the intense market competition in the industry, no form monopoly or near monopoly of the conglomerates. Overall, the independent brand filter accounts for the market share is still have an advantage, filter the rapid development of the enterprise has formed by the anhui * * city, zhejiang wenzhou city, Shanghai, guangdong, hebei filter production capability, its total sales accounted for about 70% of the industry, industrial cluster has preliminary revealed. * * kingway, Ryan star, next, plain, as well as the independent brand enterprise accounting for the larger market share, especially * * kingway filter Co., LTD in China and diesel engine, market, management of filter the market share of more than 10%, is the industry leading enterprises. With the production capacity, improve the independent brand enterprise products not only meet the filter domestic manufacturers and after-sales service market demand, and there are a number of filter export to Europe, North America, Middle East and southeast Asia, etc. Now, the independent brand of filter has considerably improve quality, but it is undeniable that the biggest advantage lies in the price. At present the independent brand price competition between filter is still very competitive.
foreign investment, joint venture brands controlling high-end market. From a market share on look, the independent brand filter enterprise share advantage, but multinational companies begin to hold a more and more important market position, almost a monopoly of higher-end models of filter auxiliary market. HuMoEr, gustav mahler, SuoGe phenanthrene, fleetguard, donaldson, denso transnational companies are already in our country filter investment and construction. The domestic existing joint venture enterprise more than 10 factories, filter a wholly foreign owned enterprise also has the nearly 10 filter in the home. HuMoEr as early as 1996 in China, and is now in Shanghai and changchun established two joint venture enterprise. As the world’s leading professional manufacturer, HuMoEr filter in China has been go high-end course. Honeywell car consumer goods group announced in the Chinese market, oil filter out efficient car by high compound filter medium, a single passing as high as 96%, DuoCi percent of pass also 94%. American fleetguard is also well-known brands of the filter, belonging to cummins company. With cummins engine larger market share, fleetguard dominate the Chinese market must share. The filters
these foreign brand of competition between the same fierce. Filter belong to car parts, need to be replaced periodically. Therefore, after sales market sales of the filter is very big. For the after-sale service in the filter enterprise number far more than auxiliary market, most main auxiliary market of the filter the enterprise is an auto parts market share certain. In the filter the after sales market, and brand concentration is very low, before 5 home filter enterprise whose market share is only 15%. And in supporting markets, before 5 home filter enterprise market share of 40%.
domestic filter manufacturers in the product price, quality improvement and technology development and the lack of obvious advantages in competition. The fierce market competition, the enterprise, product technical intermingled lack of the and so on, making filter industry until today still have not form monopoly or near monopoly of the conglomerates. Beginning in 2008, the raw materials, labor costs rise in domestic and fore
